Ray · Amsterdam, working worldwide

Some products deserve a campaign, not a photo.

I direct and build campaign imagery for brands — the kind that normally needs a studio, a crew and a month. Every frame made for you. Nothing recycled, nothing off a shelf.

Art & Campaign Direction Fashion · Beauty · Product Stills & Motion
Model in a dark green gown against a large green sphere

Selected work

Concept, direction, styling, execution and grade — all mine.

Yellow mohair coat against a deep blue ground
Mohair, BlueOuterwear · Studio
Gold and cream floral gown, close detail in low light
GildedCouture · Detail
Profile portrait in raking sunlight with a silver earring
Sunlit ProfileBeauty · Jewellery
Orange linen dress under a travertine structure by the sea
TravertineResort · Campaign
Black lace and feather silhouette on an ochre ground
Ochre SilhouetteCouture · Graphic
Tailored suit, wet floor and ice in a service corridor
After ServiceEditorial · Narrative
Beauty portrait resting on a block of tinted glass
Cold PressBeauty · Product
Red look in long exposure against black
Red MotionFashion · Motion
Film frame, wet hair and green tank on a city crossing
CrosstownStreet · Film
Lilac pleats and dappled flower shadow on violet
Violet HourBeauty · Colour
Cream coat between amber and gold resin panels
Amber PanelsOuterwear · Set
Beauty portrait among wet greenery and broken glass
CrystallineBeauty · Texture

All work on Instagram →

All work shown is self-initiated concept work, not commissioned campaigns.

How it works

You don’t need a brief, a moodboard or a marketing team. A product and a sentence about who buys it is enough to begin.

  1. You send the product

    Photos, packaging, a link — whatever exists. Plus who it’s for.

  2. I send a direction

    One concept, in writing, before anything is made. You approve it or we change it.

  3. I build it

    Directed, generated and graded by me. You see the work in progress, not only a final.

  4. You get the files

    Finished, sized, yours to use commercially. Two rounds of changes included.

What it costs

Flat rates. No day rates, no revision meters, nothing unexpected on the invoice.

Set

€395

Five working days

  • One concept, developed with you
  • Six finished images
  • Two rounds of revisions
  • Sized for feed, story and web
  • Full commercial usage

Set & Motion

€595

Seven working days

  • Everything in Set
  • One five to ten second film
  • Cut for Reels and TikTok
  • Sound design included
  • Full commercial usage

Monthly

€995

Per month, rolling

  • Three sets each month
  • One film each month
  • A running visual direction
  • Priority turnaround
  • Cancel any time

Tell me what you’re selling.

I’ll tell you honestly whether I’m right for it — and send one idea for your product before you pay anything.