Ray · Amsterdam, working worldwide

Some products deserve a campaign, not a photo.

I direct and build campaign imagery for brands — the kind that normally needs a studio, a crew and a month. Every frame made for you. Nothing recycled, nothing off a shelf.

Art & Campaign Direction Fashion · Beauty · Product Stills & Motion

Monochrome beauty portrait, black hat brim, gold skeleton-hand earring

Campaign films

Product and campaign films — concept, direction, generation, grade and cut.

Anyone Can Acquire a LegendLeather goods · Campaign film

The High-Art EditorialLeather goods · Product film

Beach WalkFragrance · Product film

Rolling in LoveFragrance · Product film

Expected and ImpossibleCouture · Campaign film

Stills

Concept, direction, styling, execution and grade — all mine.

Yellow mohair coat against a deep blue ground — Mohair, BlueOuterwear · Studio

Gold and cream floral gown, close detail in low light — GildedCouture · Detail

Sunlit ProfileBeauty · Jewellery

Orange linen dress under a travertine structure by the sea — TravertineResort · Campaign

Black lace and feather silhouette on an ochre ground — Ochre SilhouetteCouture · Graphic

Tailored suit, wet floor and ice in a service corridor — After ServiceEditorial · Narrative

Beauty portrait resting on a block of tinted glass — Cold PressBeauty · Product

Red look in long exposure against black — Red MotionFashion · Motion

Film frame, wet hair and green tank on a city crossing — CrosstownStreet · Film

Lilac pleats and dappled flower shadow on violet — Violet HourBeauty · Colour

Cream coat between amber and gold resin panels — Amber PanelsOuterwear · Set

Beauty portrait among wet greenery and broken glass — CrystallineBeauty · Texture

All work on Instagram →

All work shown is self-initiated concept work, not commissioned campaigns.

Campaign, end to end

Not just the image — the idea, the line, the placement and the art direction.

Bath placed in a Rijksmuseum gallery beside a historic ship model, with the line A masterpiece doesn't have to hang on a wall — A design bath collection placed inside the Rijksmuseum, beside the Dutch masters. Concept, headline, art direction and image. Self-initiated concept · Interiors

How it works

You don’t need a brief, a moodboard or a marketing team. A product and a sentence about who buys it is enough to begin.

You send the product
Photos, packaging, a link — whatever exists. Plus who it’s for.
I send a direction
One concept, in writing, before anything is made. You approve it or we change it.
I build it
Directed, generated and graded by me. You see the work in progress, not only a final.
You get the files
Finished, sized, yours to use commercially. Two rounds of changes included.

What it costs

Flat rates. No day rates, no revision meters, nothing unexpected on the invoice. All prices exclude VAT.

Set

€395

Excl. VAT · Five working days

One concept, developed with you
Six finished images
Two rounds of revisions
Sized for feed, story and web
Full commercial usage

Set & Motion

€595

Excl. VAT · Seven working days

Everything in Set
One five to ten second film
Cut for Reels and TikTok
Sound design included
Full commercial usage

Monthly

€995

Excl. VAT · Per month, rolling

Three sets each month
One film each month
A running visual direction
Priority turnaround
Cancel any time

All prices are exclusive of VAT. Dutch clients are charged 21% BTW. VAT-registered businesses elsewhere in the EU are invoiced under the reverse-charge rule. Clients outside the EU are not charged VAT.

Tell me what you’re selling.

I’ll tell you honestly whether I’m right for it — and send one idea for your product before you pay anything.

Message me See more work